Both creative and strategic, brand writing is about crafting copy that embodies a brand's identity, values and message.

It goes beyond just describing products or services - it's about creating a unique voice that resonates with your target audience, builds trust and strengthens a brand's connection with customers across a wide range of content - anything from web to eDMs and social media.

I can help with a range of brand writing to suit your brand, and your scale.

From a simple manifesto to a deep dive into a new blueprint for your brand, a strategy is an essential tool, especially before creative work commences. It helps position your brand and set you apart. It also guides your team in everything they do.

I have a simple, practical approach to strategy that is easy to understand and integrate. The goal is that every touchpoint - whether it’s a product, ad or social post - consistently reinforces your brand’s core message, values and personality.

Great ideas start with sharp insights. Because this type of research is the foundation of smart strategy, meaningful design and truly effective work.

But this work isn’t just about collecting data - it’s about uncovering potential.

The right insight can shift your perspective, reveal new opportunities - or spark the next big idea.

Whether you're developing a new product, launching, repositioning or evolving your brand - or even exploring a new market - I can help uncover what people really need and where your best opportunities lie.

A dig into research and insights will allow you to move forward with clarity and confidence.

Naming is a pivotal part of building a brand, product or service. It needs to be distinctive, memorable and meaningful - because often, it’s the very first impression a consumer will have. A great name will spark curiosity, build connection and shape perception in an instant.

It’s not always easy, but when it clicks, it’s magic. Personally, I love naming and I’ve had the fun of naming some brilliant brands over the years - BraveFace, Good One, StarSocial, B:Hive,Tomorrow’s People and Poppi…to name just a few.

Having a digital presence is a given, but these platforms seldom work without a plan. A robust digital strategy helps your brand connect with your target audience, build brand awareness, and drive measurable outcomes. Also essential? Content that dovetails with this strategy to attract, engage and retain your audience.

Editorial work allows me to explore a genuine passion: architecture, interiors and landscape design.

I love interviewing people and finding a thread through the many decisions they made to craft a particular environment. See my stories for Homestyle here.

I also enjoy writing long copy for brands, such as Journals/blog posts like the ones I did here for Ashley & Co.

To stay relevant and competitive, brands need to evolve - to introduce new or improved products and services that truly meet customer needs.

Great new product development (NPD) starts with research and insights. From there, it can take many shapes: ideation, design, prototyping, testing and ultimately launching something meaningful into the world.

I can help guide the whole journey - but especially the start. Together, we’ll figure out where your energy is best spent, so you're creating the right things, for the right reasons.

Every brand needs a unique (and engaging) brand voice - it’s the personality a brand presents to its audience across every communication touchpoint.

I can help craft a well-defined brand voice to help your brand stand out from competitors, building trust while resonating with your target audience (which, of course, I can also help define!).