Twyg

TWYG (pronounced 'twig') is the world’s first luxury skincare brand to harness high-dosage Bioactive Totarol - an exceptionally rare organic super-ingredient derived from the heartwood of native New Zealand Tōtara trees. With powerful antimicrobial and antioxidant properties, this sustainably sourced extract is gathered exclusively from fallen Tōtara, ensuring both efficacy and environmental responsibility.

Inspired by the idea of ‘a forest of skincare,’ TWYG’s custom-designed vessels, beautifully developed by Auckland-based Studio Seachchange, are crafted as timeless keepsakes, redefining luxury in the skincare space.

I helped further develop TWYG’s brand strategy and brand book, product names and supporting copy for their suite of six products.

Design: Seachange
Client: Twyg

Naming

Brand Strategy

Product copy

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