Ashley & Co. is a modern scent company based in Aotearoa, New Zealand, that has grown from humble beginnings in a suburban garage to an internationally beloved brand. Offering a diverse range of carefully crafted fragrances across Home, Body Care - and even Pet Care - Ashley & Co. has cultivated a loyal following both in New Zealand and abroad, now with an exciting expansion into the U.S. market.

I’ve had the pleasure of working directly with the founders for several years, helping to shape and evolve Ashley & Co.’s distinctive, playful brand voice across every touchpoint. From product naming and scent descriptions to packaging, web copy and social media content, I’ve been involved in crafting messages that resonate with their audience. I also write their twice-weekly eDMs and social posts.

At the heart of Ashley & Co. is the belief that scent has the power to transform everyday moments - whether it’s the ritual of lighting a candle or the simple act of washing your hands. Through engaging storytelling and a mix of bold graphic and photographic direction developed by their talented internal team, Ashley & Co. has not only grown its customer base but also seen year-on-year sales growth.

Collaborating with businesses like Ashley & Co. - ones that embrace boldness and innovation - is always a privilege. It’s inspiring to work with a brand that continuously pushes boundaries and redefine their markets as they evolve.

For more, see: ashleyandco.co
and A&C on Instagram.