Tribe is Fiji’s #1 RTD. Launched in the ’90s, it was long overdue for a bold refresh, especially with a wave of new players entering the market and the brand shifting from bottles to cans. Collaborating with Special Design, I built on the design strategy to evolve this local favourite while staying unmistakably Fijian. We started with a newly crafted logo and a modern colour palette. The creative direction extends into hyper-real 3D illustrations that feel fresh and immersive. The result: a sleek, contemporary brand that leaves the ’90s behind and puts Tribe confidently in the hands of Fiji’s next generation of fans.

Design: Special Design
Client: Pacific Beverages