oob organic had a delicious product, but their brand needed a refresh. 

Working with the team at Special, I developed the design strategy. We chose to re-energise the promise of taste and extol the virtues of good health (blueberries / organic ingredients and values). With their core consumer being very mindful of what they ate, we also sought to bring the playfulness back into food through design - no guilt, just blissful goodness from the people who do it best. 

The colour palette resonates with this idea of fun and closer-to-fashion shades which really stand apart in the supermarket freezer. 

Design: Special
Client: oob Organic