Every now and then, I get the pleasure of writing for one of my all-time favourite brands: Sans [Ceuticals]. Founded by the indefatigable Lucy Vincent, Sans offers a considered suite of high-performance products for hair, face and body.

Sans means without in French - aptly referencing their commitment to formulations free from harmful or unnecessary ingredients.

Their tone of voice follows suit: clear, warm and confident, without overstatement or noise. There’s always restraint, always a hook and always something to admire. I love every brief.

Client: Sans {Ceuticals}