Star Group brings together two major forces in New Zealand hospitality - Joylab and Kāpura - uniting over 50 venues across the North Island under one umbrella. At the heart of this new collective is StarSocial, a rewards program designed to bring people together.

In collaboration with Special Design, I helped name the loyalty program and develop a strategy that could live seamlessly across a mobile app and in-venue experiences. The result is StarSocial: a single-minded proposition brought to life with a bright, upbeat, and unmistakably social visual identity.

Design: Special
Client: Star Group